On Medium Effect of Health Communication in China;

This article analyses three fields of communication learning including control analysis,media analysis,audience analysis;makes concise analysis to Internet Communication,a rising communication way;it also points out the inheritance and surpassing to traditional communication way mainly in Mass Communication,Interpersonal Communication.

This paper aims to discuss the application of journalism and communication theoretics in news translation practice through the cross-discipline approach of control study,con- tent analysis,media study,audience and media effect research.

The conception and control of universitys ’media culture;

On media culture and its quality education for teenagers;

The oral culture,charaetery culture and the media culture;

The medium culture is one kind of emerging culture shape in the popular transmission time, and extensively refers to cultural landscape that initiates by the contemporary media technology, which has the perception, the openness, the joyfulness and the expense.

Under their influence,for more than ten years,the st-udy of culture in China underwent the change from‘mass culture to‘medium culture .

Idol as an important representation of medium culture has emerged since the 1990s.