Analysis of the influence of establishing brand level on the consumers purchasing behaviors;

Decision-making process of online consumer spurchasing behavior;

Understanding the difference between consumers stated preferences and their purchasing behaviors: a case study of eco-labeling food;

Anglysis on iron-fortified soy sauce purchase behavior among residents in Beijing;

The analysis of purchase behavior of special tourism souvenirin Heilongjiang province;

Analysis of Difference in Farmers’ Purchase Behavior Based on Decision-Making Styles

By analyzing the survey data collected from shopping malls in Xi′an, USA and Hong Kong, this paper compares the similarities and differences between the heavy buyers and the light buyers on shopping motivation, shopping behavior, and buying behavior.

This paper thinks that it is an important theory and has realist interests to study the motivation factors that limit customer′s buying behaviors.

It is found that the mall shoppers in the two cities significantly differ in demographic feature, shopping motivation, the reason for shopping, shopping behavior, and buying behavior.