The study is aimed at looking for the solution of the otherness between major required courses of juniors and seniors in the major of graphic design and the actual need of the market, through reforming the teaching of advertising planning course.

Advertising has become an important way of marketing and advertising planning has also become the important problem of the corporation.

This article introduces the process of outdoor advertising planning,while how to produce it and add pictures, diagram forms,flash into PowerPoint to create effects.

Modrm advertising plan is a most practical and comprehensive subject.