This paper first points out that there are three main risks in media industry investment: policy risk,moral hazard of the managers and the risk of the corporation managing.

The media industry has strong feature of ideology and the government sets strict rules to regulate the industry in all aspects.

This article analyses three fields of communication learning including control analysis,media analysis,audience analysis;makes concise analysis to Internet Communication,a rising communication way;it also points out the inheritance and surpassing to traditional communication way mainly in Mass Communication,Interpersonal Communication.

This paper aims to discuss the application of journalism and communication theoretics in news translation practice through the cross-discipline approach of control study,con- tent analysis,media study,audience and media effect research.

The Elementary Study of Advertisement Effect Evaluation under the Background of Media Industrialization in China;

This paper mainly proposes CSCP paradigm(industrial characteristics-structure-conduct-performance) based on the SCP Paradigm of the Harvard School,applies the CSCP paradigm to the industrial organization pattern of automobile industry in China It analyzes the key indicator——Industry Performance with the way of the regression.