The calendar was an outcome of the development of Chinese commodity economy at the beginning of 20th century and had an practical purpose obviously.

As the typical representative of our country contemporary advertisement development initial period s, the images of women in the calendar not only manifested the social populace s esthetic appeal at that time, but also refracted the present situation and the insufficiency.

Fashion on calendar in the past Shanghai reflects the history of clothes tendency in China.

This article is intended to make visual culture studies of "schoolgirls" in calendar posters around May Fourth Movement.

The Calendar picture, which came into being in the late 1900s, is a kind of commercial painting performed by Chines artists, aiming at promoting commercial products from western enterprises at that time.

In half of the 20th century, Calendar Picture was an important art form of Commercial poster.

This essay is going to target on the calendar poster appeared before 1950s.

The meaning of the specific case of Shanghai Yuefen brand poster to modern business design was discussed beginning from analyzing its art characteristic and the baffle of modern art development.