The characteristics of neoteric cigarette packaging design of China were discussed from the aspects of cigarette label,cigarette painting,and the cigarette naming,and from the perspective of China s neoteric cigarette packaging history.

Based on the analysis of the characteristics of the cigarette packaging,we analyzed how the" Framework Con-vention on Tobacco Control" influenced cigarette packaging in China.

This has changed traditional way to take out cigarette,kept the size of the traditional vertical cigarette case,and the production cost will not increase greatly.

Design of horizontal cigarette case utilizing the TRIZ theory;