Breaking through the definition to the concept and scope of material product in traditional economics,rich social products truly,objectively and completely reflect situation of input and output of the whole society,enrich Marxist theory in two categories and provide theoretic support for the re-cognition of value of service consumable and further development of the Tertiary In.

On the basis of analyzing the present hotel standardization product and service, the article forecasts that people will like the personalized hotel product and service, and then points out the character of the personalized hotel product and service, at last discusses relationship between the two.