Based on practical situation of the reference reading room of Zhejiang Institute of Communications,this paper proposes that service brand of reference reading room should be built up through changing librarians\' service conception,improving service quality,upgrading librarians\' professional knowledge and techniques,and creating reading environment culture.

This paper introduces that Hebei Normal University has made the innovation for the service mode of its painting and calligraphy reading room for the purpose of fitting in with readers information requirements.

This paper summarizes the features of new book reading room in the book circulating and loaning,probes into the internal functions of the new book reading room,and advances some measures for implementing the functions of new book reading room.