This paper expounds the system and design of Chinese character scripts ac-cording to the formation and development of scripts,block letters and Chinese artistic callig-raphy.

This article discusses the important role of the script(which is considered as the key element)in paint pop adver- tisement on the following aspects:the script type of pop advertisement,its decoration and edition.

The paper holds that the successful design of typeface is closely related with a designer s accomplishment of characters and visual aesthetic feeling.

Before the appearance of inscriptions on bones or tortoise shells of Yinxu,there existed a typeface which was mainly written on bamboo slips with the use of brushes.

The significance of typeface in designing is incamated in firstly itsfunction transmitting, that characters are taken as voiceless words, assoundable figures, as visible communications, thus characters become a toolin transmitting.

The Analysis of Shx Font File in the Reverse Engineering of AutoCAD;

The Study on Mongolian TrueType Fonts Technique;