1) RCAF Returned Customer Assignment Form
返回顾客指定形式
2) customer win-back
顾客赢回
1.
A customer win-back model including price promotion strategies,customer feeling(price sensitivity,trust and affection),calculative commitment and customer loyalty(true loyalty,latent loyalty,spurious loyalty,non loyalty) were proposed.
顾客赢回管理概念模型包括价格促销策略,顾客感知(价格敏感、信任和情感),算计性承诺和顾客忠诚(真正忠诚、表面忠诚、潜在忠诚和不忠诚)等变量。
3) customer image
顾客形象
1.
The results are as followed:1) Industrial brand image consists of soft factors and hard factors;2) Product attribute, service attribute, customer image, network have significant positive influence on industrial brand image.
本研究得出了如下主要结论:1)工业品品牌形象由软性因素和硬性因素这两个维度构成;2)产品属性、服务属性、顾客形象、网络对工业品品牌形象均有显著正向影响作用。
4) customer lock-in
顾客锁定
1.
The paper thinks the deflection is not right,and the traditional marketing theory contains some factors and components of contemporary customer lock-in marketing theory,thus traditional marketing theory based on marketing subsection is still important.
本文认为这种忽略和忽视是不正确的,在传统市场细分理论中,包含了现代营销顾客锁定理论的某些因素和构成成分,本研究对市场细分理论在现代营销方式中存在的必要性和可行性进行了论述,并对市场细分策略如何适应顾客锁定问题进行了探讨。
6) loyalty tactic
锁定顾客
补充资料：三一回五一回
1.犹言三番五次。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条