This paper, by analyzing the cultural quality problems on urban human settlement environment at persent, expounds its importance of culture guildline in urban human settlement environment construction .

Taking Shapingba district in Chongqing as the case, this paper analyzed the cultural quality problems, such as the consciousness of culture and management on urban human settlement environment at present,and also discussed orientation the basic of cul.

Taking “Artistic Life” as an example, this text attempts to analyze the cultural implications of current TV talk program, points out that the success of TV talk show involves its inherent cultural quality, explores how the TV talk show effectively constructs contemporary mainstream culture, which is important for the TV talk show to make maximum social benefit in the socialist market economy.