Advertising psychology is the applications of psychology knowledge and its methods on advertising field,which is also the fundamental course in advertising program.

Research on Improvement of Traffic Safety in the Urban Elevated Road with its Off-ramp Joint's Weaving Section Based on Traffic Psychology

In this paper, the car following model is classified into three kinds: the model based on traffic engineering, the model based on traffic psychology, and the model based on both traffic engineering and traffic psychology.

This paper analysese the relations among vehicles drivers′ driving environments,their psychological factors and traffic security,and analysis was given from the viewpoint of traffic psychology,which find out several important factors among the internal environment and external environment of vehicles as well as the drivers′ characters and habits,then the mechanism of action was analyzed.

A new thought about the content system of general psychology;

This article investigates the achievement of current Curriculum reform in general psychology, and makes further analysis about the nature and role of the curriculum, then points out the direction of instructional reform on general psychological curriculum.

In the system of concept of the current general psychology the confused concepts that are exported,fabricated and borrowed full of logical contradiction,it is not only difficult for the teaching process and scientific popularization but also inconvenient for theoretical communication.