1) sales promotion
促销;销售推广;销售促进
2) sales promotion
销售促进
1.
How to increase the benefits of sales promotion and prevent them from harming an enterprise?The article aimed at solving the problem by applying motivation theory to sales promotion.
企业如何在促销中趋利避害 ?本文围绕这个问题 ,探讨了管理学的激励理论在销售促进活动中的应用。
2.
This is due to the fact that high brand equity has been found to lead to higher prices (Firth 1993), greater market share (Park & Srinivasan 1994), more responsive advertising and sales promotions (Keller 1998), earlier market penetration (Robertson 1993) and more efficient product line extensions (Keller & Aaker 1992).
由于品牌资产往往会给企业带来诸多的利益,比如可以制定更高的产品价格(Firth,1993),获得更大的市场份额(Park & Srinivasan,1994),反过来加大对广告和销售促进活动的投入(Keller 1998),更早地进行市场渗透(Robertson 1993)及更有效的生产线扩展(Keller & Aaker 1992),使得增强品牌资产成为当前许多企业都希望达成的目标。
4) sales promotion
销售促销
1.
With the Attraction Market Share Theory as the foundation and the Multiplicative Competitive Interaction(MCI) Model as the method,this article studies the effects of brand,price and sales promotions on market share of women s sanitary towel,and calculates the brand value,price elasticity and promotion elasticity as well.
以吸引力市场份额理论为基础,以乘法竞争互动(MCI)模型为方法,研究了品牌、价格和销售促销对市场份额的影响,并计算了品牌价值、价格弹性和促销弹性。
5) advertising and sales promotion
广告和销售促进
6) consumer sales promotions
消费者销售促销
补充资料：促销
促销
promotion selling
促销(promotion selling)企业通过各种渠道向消费者大众提供特定商品或劳务的信息，以激发其购买愿望或动机，使之发生购买行为。促销活动可以有三种形式:人员推销、广告和公共关系。 (马卡呜撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条