The paper puts forward some suggestions to develop the features of hotel products.

This article puts forward several suggestions and ideas on hotel products marketing,timely adjusting marketing plans and improving marketing mix strategies to obtain higher market share,and exploring new marketing modes such as deepening relationship marketing,services marketing,branding and.

This article introduces the change of customers’ needs for hotel products in the era of experience economy, then puts forward the idea of hospitality that industry should produce experience service to cater for customers’ needs.

This paper is designed to discuss the macro-objectives and path selection of structure optimization of Chinese hotel industry in the new situation.

Monitoring hotel industry cycle index is very important theoretically and empirically, this thesis paper studies the indicators to measure hotel industry cycle index in China.

So the paper advances that it is important to develop the specialization and division in the china’s hotel industry.

Discussed from the emergence of the first ownership hotel in Xiamen the advantages of investment and consumption of Ownership Hotels in China s New Economy as well as problems with their localization in China and the trend anticipated in this concern.