1) ambush marketing
伏击式营销
2) Ambush marketing
伏击营销
1.
The paper gives examples for anti-unfair-competition law regulating ambush marketing abroad and points out that anti-unfair-competition law grants the rights to the official sponsors for stopping ambush marketing and asking for compensation.
体育赛事历来就是伏击营销的重灾区,体育伏击营销具备多方面危害,但最直接的危害在于侵犯体育赞助商权益,给体育赞助事业的发展带来阻碍。
3) ambush marketing
埋伏营销
1.
Corporate-sponsored Competition in media is the intrinsic motivation leading to ambush marketing which essentially lies in the parasitic competitive strategic behavior in the event sponsored by the competitors.
企业在赞助传播媒介上的竞争是埋伏营销发生的内在动因,埋伏营销本质上就是寄生在竞争对手赞助事件中的竞争性和策略性行为。
2.
Ambush marketing in Olympic Games is an effort or movement planned by enterprises or organizations who want to obtain recognition and interests that belong to the official sponsors,which could directly or indirectly link themselves to Olympics.
针对奥运会市场推广中出现的"埋伏营销"现象,在分析埋伏营销含义、表现形式、产生原因以及营销基础上,介绍了世界各国规制埋伏营销的立法、司法以及执法措施,并对北京奥运会应当如何规制和打击埋伏营销提出了法律建议。
3.
Ambush marketing cause considerable damage and threats to the sponsorship and interests of the Olympic Games.
埋伏营销给奥林匹克知识产权、奥运会及其赞助商利益带来巨大危害。
4) ambush spy
伏击式侦查
5) an assisted selling marketing pattern
助销式营销
6) exclusive sales marketing
专营式营销
补充资料：伏击
用埋伏的兵力突然袭击敌人：打～ㄧ途中遭到～。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条