Digital era: marketing alliance between color TV industry and wired TV industry;

When enterprises carry on co-marketing and establish marketing alliance,the choice of partner is the first problem which they must face with.

Based on the investigation and analysis of the present marketing management of forest tourism in Beijing, and according to the characteristics of the present markets of forest tourism in Beijing, this article puts forward a new marketing model--connection comarketing, the advantage of which is less-investment and more-returns, feasible to integrate resou.