1) sense of purchasing
购买意识
2) willingness to buy
购买意向
1.
The article studied the influence of brand,country-of-origin,price and services on consumers willingness to buy.
通过探讨品牌、产地、价格、服务及消费者的知识经验对其产品购买意向的影响，研究结果发现：１。
3) willingness to buy
购买意愿
1.
The objective of this study is to examine the Chinese consumers awareness,acceptance and willingness to buy GMF based on the survey data collected in 11 cities of 5 provinces in eastern China.
本文根据对我国东部5省11个城市的实地调查数据,深入研究了我国城市消费者对转基因食品的认知程度、接受程度和购买意愿。
2.
The research results indicate that,few consumers in China know TF,and their knowledge for TF are limited and the level of willingness to buy TF in China is not very high.
本文在依据消费者对可追溯食品需求函数确定消费者购买决策准则的基础上,运用Logistic二元选择模型实证检验并分析了北京市消费者对可追溯食品的态度、购买意愿及影响因素。
4) purchase intention
购买意愿
1.
The effects of celebrity and brand origin on Chinese consumers attitude towards purchase intention;
广告代言人、品牌名称对中国消费者购买意愿的影响
2.
Proven by previous researches domestic and abroad, consumers have higher purchase intention when brand image and consumers self-concept become consistent.
国内外的相关研究显示,若是品牌形象与消费者的自我形象达成一致时,消费者会有较高的购买意愿。
3.
It shows that brand awareness and product fit have significant impacts on consumers attitudes towards the brand,product quality perception and purchase intention;a consumer sanction towards the cause-brand alliance has significant impact on product quality perception and purchase intention.
数据分析结果表明,企业捐赠的产品同非营利组织是否契合与事业-品牌联盟受消费者影响大小对消费者品牌态度、质量感知及购买意愿均存在显著影响;企业知名度对品牌态度与质量感知存在显著影响。
5) Purchase Intention
购买意向
1.
A Study on the Impact of Country Image on Purchase Intention of Customers Based on Fishbein’s Model of Reasoned Action: The Country Images of America, Ger-many, Japan and Korea;
基于Fishbein合理行为模型的国家形象对中国消费者购买意向影响研究——以美、德、日、韩四国国家形象为例
2.
This study examined the relationship between corporate social responsibility and consumers purchase intention.
行业内的相对企业社会责任(CSR)水平与消费者购买意向关系的实证研究表明:行业内的相对CSR水平高(或低),消费者购买意向也相应地高(或低);消费者能够接受的CSR处于行业领先水平企业的产品提价的幅度显著小于要求CSR处于行业落后水平企业的产品降价的幅度;在参照对象分别为CSR处于行业落后水平企业的产品和参照对象为CSR处于行业中等水平企业的产品时,消费者对CSR处于行业领先水平企业的产品的购买意向存在显著差异,但愿意接受的提价幅度没有显著差异。
3.
It shows that three areas of corporate social responsibility have a significant impact on consumers purchase intention and product quality perception.
数据分析结果表明,三个层次的企业社会责任行为对消费者购买意向和产品质量感知均有显著影响。
6) purchase intention
购买意图
1.
The results show that quantity scarce messages have greater impact on consumers purchase intention than time scarce messages since quantity scarce is more effective for provoking competition among consum.
本研究利用2×2×2组间因子实验对不同类型的产品稀缺信息影响购买意图的效果及品牌概念和购买渠道对这种影响效果的调整作用等问题进行了实证分析。
2.
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
补充资料：购买意识
购买意识
buying consciousness
购买意识(buying eonseiousness)指消费者购买行为的自觉程度。购买意识有时能通过一定的外显形式表露出来，为人们所观察到;有时根本不表露出来，别人难以捉摸。有意识的心理活动，其外在显露往往带有修饰痕迹，有时是自然的和真诚的，有时则是别扭的和虚假的;下意识的心理活动，往往是比较自然和真诚的流露。 (傅汉幸撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条