The negative communication is one of the most important reasons for interpersonal conflicts, because no matter what the form and action is, it obviously conflicts with the esteem needs of people.

There are essential differences and links between self-esteem and its close concepts such as need for self-esteem, self-efficacy, self-worth, self-concept and so on.

The need for self-esteem is one of the most basic meed to human and play an important dominant role in person’s life, so it has been paid close attention by lots of researchers.

The present study introduced a social-exchange model of organizational citizenship behavior incorporating both direct exchange and indirect exchange,and explored the critical roles of organizational identification and need for self-esteem in the social exchange process.

But,in order to keep abreast of the world of the economic development,the science and technology progress and to suit the double needs of the people s material life and cultural life,how to raise further aesthetic level of China s economic construction has become an im.