And,the exploration on how to make marketing combination over local and nearby area,Changsha-Zhuzhou-Xiangtan area,as well as Guangdong and Guangxi area is executed.

The paper puts forward 4CS marketing theory is fit for the present marketing combination straty of logistics enterprise aimming at the existing problems of TPL in China.

Because of its extremely strong operating and making the thought of marketing of enterprises clearer, marketing combination, the important part and the tactical implementation step of marketing, certainly draw considerable concerns and favors from SME.

Make a brief analysis of tactics for marketing mix of the old market;

The Success of Nokia s Marketing Mix in China and Implications to Chinese Mobile Phone Industry;

Study on Real Estate Marketing Mix Mode Basing on the Service Marketing Theory;

Based on the destination s theory research and analytic demonstration, this article abstracts six keystone of promotion strategy, and induces promotion mix according to tourism promotion of Jiangsu province.

To solve the above problems,an optimization model for promotion mix strategy based on RFM analysis is presented in this paper,multiple promotion campaign candidates are evaluated as a whole to select optimal promotion campaigns mix and target customers.