The author explores the origin, the developing process and the features of noun abbreviation, and makes a detailed study of it in Du Fu s poems.

This paper discussed the application of shortening word-formation to college English vocabulary.

The shortening is a universal linguistic differentiation.

This paper makes an attempt to analyse six ways of new English word formation-combining,conversion,shortening,blending,borrowing and creating-by presenting mainly English examples.

On Selecting and Analyzing Units of Abbreviation Forms;

Succinctness and orderliness in abbreviation of numerals lead to a tendency of class formation of components in the structure.

This paper discusses the construction features of numeral abbreviation, which shows that numerals used in numeral abbreviation can breakthrough the structural rules of the combination of morphemes, therefore it can modify notional words, form words, affixes and phrases.

On combination of enterprise image strategy and famous brand strategy;

Thoughts on the famous brand strategy in business;

The progress and experience of implementing famous brand strategy in the industry are summarized.

The Behavior Research of Local Government in Coures of Improving the Name Brand Strategy;

Starting from a discussion of name brand strategy of enterprises,this paper analyzes the difficulties and disadvantages of Chinese companies in implementing their name brand strategies so as to promote the competitiveness of their products and maintain the sound growth of China s economy.

As far as the necessity and imminence of name brand strategy adopted by the privately-owned enterprises in Wenzhou are concerned,this paper analyzes some problems in the process of implementing the strategy and comes up with some practical measures for solving the problems.