Through comparison and analysis of traffic form and traffic construction of past and present Jinze area,combined with urban traffic development related theory,the assumption of urban traffic development in dense water network area was proposed,therefore guided urban traffic construction in the kind area.

Based on real-world survey data with a focus on urban travel mode shares, and starting with an analysis of economic factors, such as individual income tax, vehicle-purchase tax, and vehicle/ship use tax, this paper investigates the road-resource sharing of different user groups, and allocates road-resources among all of the travel modes.

According to the concept of sustainable development, during theconstruction of China traffic and transport system, the priority shall be given tothe traffic means that have less harm to environment, consume less energy andhave large transport benefits.

Regarding the limitation existed in traditional Optimization Approach of traffic means, combining with the characters of traffic and transportation, this paper recommends grey-conjunction optimization approach to choose traffic and transportation mode.