This article raises the basic conception of Rich Information Marketing and analyses the inevitability of its existing and development in Internet time.

More and more iron & steel enterprises are attaching importance day by day to the marketing information collection and analysis in order to set up a scientific and standard information acquisition and analysis model and a price decision-making flow route to actively cope with the instant changes of the market environment and fierce market competition.

On the tactics of information marketing strategy in university libraries;

The Study of the Information Marketing Mechanism of Digital Library;

Based on the definition of information marketing,this article analyzes the 3 types of library information marketing project,thinking that library information marketing is developing rapidly towards the direction of optimized combination of information marketing.

With the use of web service,the marketing information of both upper and lower corporations in the marketing information link can be integrated.

The Study of Marketing Information System s BPR in the S Aluminum Corporation XX Branch;

For information of enterprises market competition,we should establish marketing information system (MKIS).

The system also provides interfaces with the marketing information system for the purpose of electricity and tariff calculation, which effectively improves the accuracy and reliability of meter reading and the authenticity of the line loss within public substations areas, thus enhancing the overall power marketing management.