Educational discrimination is a negative factor to the learners’ learning, the use of human resource and the development of our educational undertakings.

Through using the method of literature, this paper points out the driving force of mass communication media on sport business development, discusses on social problems caused by mass communication media modifying the competition schedule and unbalanced reportage that inhibiting the sport business development.

Meanwhile,on account of the primary phase of our sport business,amending sport law has better development according to the direction of promoting form of legislation,and strengthens the link between amending sport law with sorting out and abolishing the law.

Sustainable development of education means the promotion of the healthy,ordered,superior,sufficient sustainable development of the overall,basic and precedent educational undertaking while following the unique objective law of education.

specially sports undertaking.

Holding the world university winter games has important influence on the sports undertaking competencies in Heilongjiang province.

in China,sports belong to socialism culture construction,according to the model of culture structure,sports should divide to sports undertaking and sports industry.

This paper defines the concepts of sports cause and sports industry both in the broad and narrow sense.