Theory and Practice of the Development of Trans-region Tourism Product--A Case Study of the Ancient Road for Trade of Tea & Horses;

Combining the connotation and exploitation principles of county territory tourism products,this paper analyses the present situation and problems existing in the tourism products in the tourism exploitation of Luochuan County in Shaanxi Province.

Implementing the scientific and reasonable marketing strategies of the regional tourist commodities plays an important role in raising popularity and good reputation of these commodities,expanding their market share,realizing the maximization of their profit.

Through comparing with connotations of region, regional tourism, brand and tourism brand obtains the connotation of regional tourism brand.

A Study of Competition model and the Coopetition Pattern on Regional Tourism Industry;

In the research of developing in the tourism industry,the interaction which is among developing potential competence of regional tourism industry,the tourist resources,the social economy and the environmental capacity is more and more arousing the interest of various countries and becoming an important research area.