The objective and subjective weight is used to reflect the information and value of the indexes respectively in evaluating marketing effect of the power supply enterprise.

As the tool that evaluates the level of enterprise’s marketing performance, compare the distance with competitors and direct the marketing, enterprise’s marketing effect evaluation is more and more attended.

In this paper, on the basis of the character of electric enterprise, the evaluation index system of marketing result and assessment model based on entropy is proposed , and the method included quantitative analysis and qualitative analysis are used to evaluate marketing result.