The significance of the urban name brands strategy lies in the core value of the strategy,and to fix a position for a city s name brands in a scientific way is to set itself a target for popularization of its name brands.

The urbanization strategy and a re-recognition of city economy;

Based on the criticism of several sizetheories, this paper raises in theory that Chinaspresent urbanization strategy cant adapt itself to thetransformation from planned economy to marketeconomy unless it carries out a complete paradigmswitch from size control to institution construction.

This paper points out that there should be a fast development of the large cities in the urbanization strategy of Sichuan province,especially Chengdu,Mianyang,Nanchong and Neijiang(or Zigong).

Along with the acceleration of the globalization of world economy and the aggravation of domestic market competition,it is necessary for China\'s enterprises to implement the global branding strategy for gaining obvious market competitive advantages.