2) word-of-mouth
[英]['wə:dəv'mauθ] [美]['wɝdəv'maʊθ]
口碑
1.
Formation and development of customer word-of-mouth communication network
顾客口碑传播网络的形成与发展
2.
This paper examines how the word-of-mouth(both positive and negative sides),two components of trust(competence and goodwill),and perceived web risk influence consumes online purchase intention.
本文从口碑的正负两方面,信任的两个维度即能力信任和善意型信任,以及感知的网络风险几个方面考量它们对顾客网上购物的购买意愿的影响。
3.
Enough attention is paid to the effects of word-of-mouth in the service industry.
口碑传播作为影响消费者态度和行为的主要来源之一 ,对提高组织信息传播能力和效能起着重要的作用 ,并引起传播学、心理学和营销学者们的关注。
3) word of mouth
口碑
1.
Today,word of mouth is so important that it is a factor that decides a company to exist or die.
在国内市场竞争日益激烈的今天,良好的口碑是企业长期获得客户的根本保证。
2.
The manufactures reach consumers closely, direct marketing can be made on the Internet; word of mouth is getting more important in the E marketing; the functions of retail stores are being changed; and customization has become the essential marketing strategy.
但是营销却表现出复古迹象 :现在制造商直接面对顾客 ,直销方式也网络化了 ;网络时代的口碑成为营销变量的重要组成部分 ;零售商店的职能正在改变 ;定制化成为基本的营销方式。
3.
Owing to the importance of influence on customer behavior, Word of mouth is called“The No.
由于在影响消费者消费意愿和行为中所起的重要作用,口碑被现代营销人士视为当今世界最廉价的信息传播工具和高可信度的宣传媒介,且被誉为“零号媒介”。
4) Public praise
口碑
1.
When the market of customer-centered is coming,the enterprises rely more and more on marketing of public praise.
随着买方市场的出现,口碑营销的发展潜力越来越大。
2.
The term of "public praise" refers to the consumers s praises and propagations of some products and services .
“口碑”是指消费者因对某种产品或服务感到满意而进行称颂、传播。
5) customer
[英]['kʌstəmə(r)] [美]['kʌstəmɚ]
顾客
1.
Evaluation model of customer satisfaction degree (CSD) for garment enterprises;
基于服装企业的顾客满意度测评模型
2.
Carrying out process management of focus on customer;
以顾客为关注焦点的过程管理
3.
Secondhand Smoke Exposure among Customers in Restaurants in Shanghai;
上海市餐厅顾客被动吸烟状况及对设立无烟餐厅态度
6) Customers
[英]['kʌstəmə] [美]['kʌstəmɚ]
顾客
1.
Characteristics and Influencing Factors of Customers' Demands in Drugstore;
药店顾客需求特征及影响因素分析
2.
Limit distribution of the length for a kind of GI/G/1 retrial queue with negative customers and repair;
一类有负顾客的GI/G/1重试可修排队系统的极限分布
3.
Environment of a market place plays an important role in attracting customers, while at present many market places have much room for improvement.
商场环境的优劣对于顾客的吸引力有着十分重要的作用,但是目前许多商场的室内环境还有许多不尽人意的地方。
补充资料：口碑
比喻群众口头上的称颂（称颂的文字有很多是刻在碑上的）：～载道ㄧ～甚佳。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条