In the current market environment characterized by increasingly fierce competition,Chinese large commercial banks should play their traditional advantages and make full use of their powerful distribution capability to cultivate and enhance the core competence.

On the Analysis of Government Marketing Ability in Urban Marketing;

Based on the analysis of the reasons for the state-owned enterprise s lack of marketing ability, this paper discusses how to develop the state-owned enterprise s lack of marketing ability and suggest a marketing innovation system for the state-owned enterprise.

The forestry enterprise s marketing ability is effected by the marketing environment .

Study of relationship between market knowledge competence,marketing capability and organizational performance;

Using the data from Anhui,This paper takes the lead in exlporing the dimensions of marketing capability of Chinese manufacturing enterprises,and gets the five basic dimesions of markering capab.

This paper based on the perspective of Resource-based View and Dynamic Capabilities Theory,proposes that marketing capability is company s dynamic resource representing core competence character,and it is company s important source of persistent competitive advantage.

A comparison research of marketing competence between China- funded and foreign- funded enterprises in Shanghai;

In short, marketing competence determines the future of MWEs in 21~(st) century.