Compared with other forms of enterprises in Restaurant Industry, Themed Restaurants need to take more measures to maximize Customer Experience Value, therefore, how to manage Customer Experience Value has become an important problem to them.

Reviewing customer value from the developing, systematic and connected point, we can get the whole customer value system.

Research on analysis and application of consumer value;

Based on the modern concept of product,an entensive anaysis was fully expressed on the essence of the consumer value in the cashmere sweater purchase.

This paper first discusses the concept of consumer value,then points out four basic sources of it.

The windmill efficiency in cycling system of customer value;

Driven action analysis of customer value in strategy-profit chain;

Quantitative analysis of core rigidities based on customer value;

Multi-level customer experience and experience life cycle;

Customer Experience-Driven Service Brand Building;

The Impact of Customer Experience on Service Brand Equity;