Confronted by the fierce competition from the supermarkcets,specialized stores,the department stores have lost leadng position and the traditional departmeat stores must be reorganized to survive from rough enlargement in early 1990 s to the modern department stores in the 21-st century.

Traditional stores must be reformed;

At present,in order to develop retailing suitable for Shaoguans situation,the key development trend should be to enforce the kernel competitiveness of department store business and actively promote the development of chain commerce.

Marketing Tactics of General Merchandise Industry;