In the past, there was a big distance between Chinese brands and the world brands.

On the obstacles and solutions of constructing the brand culture of the China Postal Savings Bank;

Building brand culture to promote hospital core competition;

Research on Brand Culture Strategy of Haidian District s City Marketing;

To implement the brand strat egy of library development is to make remarkable management brand, service brand and culture brand of library, and to promote self-image, public image and overa ll image of library in an all round way, therefore, we can create a prestigious library.

To build up Zhuang s Drama as a culture brand of Wenshan state,we should absorb experiences and lessons of other culture brands in or out of our province.

This paper uses city brand mold theory and difference-rization theory,aiming at Pingdingshan City s reality,to propose the brand-rization of three big industries(industry brand,culture brand and tourism brand),in order to construct the Pingdingshan City s own city brand.

Regarding sports as a creative industry, the issue concerning the advertising effect of sports, a cultural brand in modern society, was discussed in the article.

Cultural brand shares many similarities with common commercial brand.

For cultural management,we should stick to cultural idea,create the national cultural brand,and prevent the information pollution and the cultural heterogeneity according to law.