The author of this paper chooses technical advertisements published on various magazines and some other media resources as his study research subje.

The development of technology has leaded to the emergence of advertising technology, in turn it has benefited from the advertising technology.

This paper describes definition and effect of scientific and technical reports and introduces current individual management system for scientific and technical reports in China and United States.

As important literatures recording scientific activities,technical reports play irreplaceable role in research management.

Using the methods of combining theory and practice,combining qualitative and quantitative analysis,combining comparison with demonstration,on the basis of introducing market mechanism,the technology extension model of afforestation projects in Yunnan including risk control system,implementation system and evaluation criterion system was constructed.

After discussion on Chinese traditional patterns of agricultural technology,it s concluded that the key caused inefficiency to agricultural technology extension is ignorance of gender under the female tendency of agricultural production.

In order to increasing the application of science and technology in forestation, as soon as beginning the project, the extension of science and technology was attached importance to, 6 items important scientific and technological achievements in Yunnan or other provinces in our country were extended successively, test forest, demonstration forest, environmental protection monitor plot of the main.