Neoliberalism theory turns out to be a market ideology, which brings dis-course hegemony in both economic and non-economic areas.

Competition and market consciousness and architect s function;

On Market Consciousness of Editors of High School Journal;

Thus I think that,as far as the quality of book editors are concerned in the new age of books,besides the traditional ones such as good political awareness,strong language ability,a market consciousness should be strengthened.

For the reform of the local medical schools and pharmaceutical schools, following measures should be taken: first, the reform idea with market awareness should be adopted; second, the reform orientation with feasibility should be established; third, the reform strategy of "being based on the talents and managing teaching by goodness" should be implemented.

The commercialized operation ask that the press editor should transform idea to firmly set up the market awareness.

Architects should hold conception of context and consciousness of market, and it s the foundation and guarantee of architecture design.

But many farmers marketing awareness seems to be passive, reliable, unstable and blind.

Manipulation of ideology and the translator s subjectivity on "equivalence"of translation;

Olympic Setting and Displaced Ideology;

Ideology,the Translator s Ideology and Literary Translation Strategy;