A lot of specialists were dedicated in analyzing the complication of the Zhejiang Phenomenon, and their researches indicated that the spirit of new Zheshang is the vital element.

This article began with the study of the new Zheshang groups, trying to focus on analyzing the new Zheshang cultural from all the influence factors.

Participants express their opinions on theory and practice levels of ZheShang innovation, and full exchange, make many insightful and valuable.

Natural and Social Sources and Formation Mechanism of Zhejiang Merchants;

On Changing Images of Zhejiang Merchants and Related Non-Economic Factors;

The Origin and Generative Mechanism of Entrepreneur Ability——Based On Empirical Analysis of Zhejiang Merchants' "Low Qualification-High Efficiency"

Regional Economic Environment of Zhejiang Province and Zhejiang Business s Strategic Transformation: Based on IMD s Evaluation;

How to Break through Restraint and Surmount Obstacles for Wenzhou Businessmen——The Seventh "Zhejiang Business Research monthly Forum" by Zhejiang business research center;

The Research of Project Portfolio Decision Model Based on Zheshang Corporation Strategy——A Case Study of Zhejiang Chuanhua;

An Analysis of the Institutional Arrangement of Zheshang s Behaviors;

Enterprises Credit in the Harmony Context and Zheshang s Practice;