Because of the relationship between advertisement and culture, the cultural properties of advertisements, we should be aware of the importance of cultural characteristics in the translation of advertisement and use 3 strategies: awareness of different connotations, use of cultural translation and the rhetorical medium.

Taking the numerical controlled machine tool form design as an example, protocol analysis and semantic differential method etc.

An analysis of the semantic difference between English adverbs and their paronyms;

The reasons of semantic differences lie in writing symbol,philosophical ideas,thought patterns and human geography environments.

It is necessary to study the semantic differences because we believe that there exist essential differences between cultural systems behind the seman tic communication.