Media Culture's Impact on Commercial Ideology

As a new form of culture,media culture has acquired a particular cultural position.

The conception and control of universitys ’media culture;

On media culture and its quality education for teenagers;

The oral culture,charaetery culture and the media culture;

Towards a critical study of media culture:comments on Kellner's theory of media culture

Nowadays the society is full of media culture,so unscrambling media culture is being paid more attention to.

An open system constructed by circulation media culture as formulated and shaped through a process of circulation,is an open culture system in contrast with traditional culture.

The medium culture is one kind of emerging culture shape in the popular transmission time, and extensively refers to cultural landscape that initiates by the contemporary media technology, which has the perception, the openness, the joyfulness and the expense.

Under their influence,for more than ten years,the st-udy of culture in China underwent the change from‘mass culture to‘medium culture .

Idol as an important representation of medium culture has emerged since the 1990s.

With the progress of technology and appearance of new media,nowadays the new characteristic of communication form is developing from traditional "mass media" to "minority communication", just produced the new media culture different from past media culture at the same time.