The knowledge type cultural consumption refers to what the main body of consumption consumes in the field of the knowledge culture.

On the Introduction of Cultural Knowledge in College English Teaching;

According to the discussion of cultural knowledge insertion into college English teaching,this paper aims to improve the quality of college English teaching and students interest in English study,therefore to achieve the target of college English teaching reform.

On the basis of the retrospect of cultural teaching in foreign language teaching,this paper points out that the culture in foreign language teaching can fall into knowledge culture and skill culture,and that cultural teaching may occur both in language teaching and out of language teaching.

CET has long been emphasizing the teaching aspects such as vocabulary and grammar rather than the introduction of knowledge culture, much less that of communicative culture.

It is significant to take into account that Chinese knowledge culture should be introduced in a way friendly and appropriate in order to satisfy the learners\' desire for knowledge,and to stimulate their interest.

It s a new subject how to impart intercultural knowledge to students in college English teaching.

And with an analysis of the special cultural flavor in the 21st Century College English, two categories of approaches to culture teaching, namely, culture knowledge approach and culture understanding approach, are introduced to meet the new requirement for College English.