Based on the intension definition of the city marketing、city brand and the brand of the city marketing,the effect of the Olympic Games on the development of the city marketing was analyzed with the city brand marketing as the point of view.

Analysis on construction of city brand system and its positioning;

The discussion on the conceptual framework of city brand from the perspective of customer;

The diflerence and similarity and interaction between enterprise brand and city brand;

Creating the urban brand by using the marketing model of 4V;

Building Urban Brand: A Perspective of Public Relations;

The localization of urban brand is closely associated with urban planning.

Marketing strategy of brand operation of sports product enterprises in China;

Study on Brand Operation & Evaluation of Modern Enterprise;