To integrate various marketing mixes and enhance their operations,the paper explicates the relationship between the various marketing mixes,proposes the concept of an "overall marketing mix",establishes a correspo.

Based on the analysizing the information integration in the field management, the thesis discusseshow to control the information integrated in the field management and introduces its application inthe whole marketing.

On the integrated marketing for China s entire coal sector;

Implementation of integrated marketing in Zhejiang Hangcha Engineering Machinery Company;

Application of integrated marketing theory in our nation s enterprise;

Building market perceived quality by integrated marketing;

Analyses the present condition of the Chinese movie marketing, explains the key condition of integration marketing of Chinese movie, puts forward to study the marketing method of United States, and summarise to build up the system that integration marketing of Chinese movie market.

Regional tourism integration marketing is the main approach to opening up regional tourism resources and expanding tourism market.