3) visual advertisement
广告视觉
1.
It\'s worth researching what kind of new meanings are included in the representation of the visual advertisement in the new era.
在新时代下广告视觉的表征究竟包含着哪些新的意义值得研究。
4) advertisement language
广告语言
1.
This paper conducts rough analyses on advertisement language from different perspectives of Cooperative Principle and Relevance Theory and carries out brief contrast between this two theories in order to help to have better understanding on advertisement language .
本文分别从合作原则和关联理论的不同角度出发,对广告语言进行了粗略的分析,并对两种理论进行了简单的对比以更好的了解广告语言的用法。
2.
This paper discusses the relation between the public media and advertisement language, Emphasis the three layers for the express type of advertisement language, advertisement language of the different media, advertisement language and the two-way interactivity of the public media, expound the problem of the application language in the advertisement creation at present.
本文着重论述了大众传媒与广告语言的关系。
3.
The conclusion is that advertisement language must conform to national culture psychology,must accord with public s receive capability and must respect human dignity without resentment.
广告既涉及到心理学,又关系到语言学,文章从这两个角度切入,结合广告实例探讨了广告语言运用中的一些普遍规律及相关技巧,认为广告语言应契合民族文化心理,顺应受众的接受心理,尊重受众人格,防止逆反心理的产生。
5) advertising language
广告语言
1.
An investigation into the regeneration state of advertising language——with a reference to the tracking of brand appearance-disappearance and behavioural changing-spreading;
广告语言再生状态探论——以品牌显隐与行为变及现象跟踪为例的一个调查
2.
American National Character and Its Advertising Language;
美国民族性格与美国广告语言
6) ad language
广告语言
1.
With the development of cross-regional and transnational commodity marketing, there appears the problem of cross-cultural orientation of Ad language.
在商品跨国销售的同时,随之出现的是广告语言的跨文化定位问题。
2.
In another word, ad language must be real in content(not exaggerated and vague),and moral in ideas(not vulgar, misleading and slanderous).
广告伦理要求广告语言既要表现伦理诉求 ,又要反映出道义上的责任感。
3.
Ad language is not the molder of language pattern, But the user of standard language.
广告语言是人们关注的热点问题之一。
补充资料：广告视觉引导
广告视觉引导
advertising vision induction
广告视觉引导(advertising visio。i。duc-tion)通过各种表现手法，使读者的视觉能从广告的一个部分转移到另一部分，依次读完广告各构成要素。为此，广告布局要具有自然运动感，各构成要素在版面上要合理定位，使读者能按广告设计的意图，有顺序地读完全篇广一告，既能掌握重点，又有留存完整印象。广告引导视觉流动的方法主要有:垂直流动、水平流动、斜线流动、折线流动和对称流动等五种。 (傅汉章撰马谋超审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条