1) creativity of product
产品创新性
1.
The process of float a new product to market involves advertising, across to the different of the content, and advertisement can divide into two kinds: rational advertisement and emotional advertisement, they have different influence on customer perception of the creativity of product, the diversity may affect cust.
随着产品创新成为企业间竞争的重要手段,消费者对产品创新性的感知成为消费者对产品整体价值评价的重要组成部分。
2) radical product innovation
突破性产品创新
1.
It analyses the dilemma of radical product innovation:how can a good idea be selected from thousands of ideas.
分析了突破性产品创新的实施困境:如何产生突破性创新的创意并从成千上万个创意中成功地选择。
2.
Uncertainty is the main characteristic of radical product innovation.
而高度的不确定性是突破性产品创新的主要特点,大量的研究表明,突破性产品创新从设想到立项这一阶段的失败率可能高达90%以上。
3) disruptive product innovation
破坏性产品创新
1.
Then,with a division into two kinds—business model innovation and disruptive product innovation-the paper gives a separate description of each kind,and also a compare between them.
进而把裂变创新分为商业模式创新和破坏性产品创新两种类型,并分别介绍和对比分析了两者的异同点。
5) product innovation
产品创新
1.
Discussion on Four Approaches to Realization of Product Innovation;
论实现产品创新的四个纬度
2.
Three-dimension sketch design oriented to product innovation;
面向产品创新的3维草图设计技术研究
3.
A study on the mechanism of team s collaborative evolution with product innovation;
研发团队与产品创新的协同进化机制研究
6) production innovation
产品创新
1.
The Research of Knowledge Network Model of Production Innovation and its Key Knowledge
产品创新中的知识网络表示模型及关键知识研究
2.
The developing space of internal new high tech materials in non ferrous metal industry was studied, and the production innovation of these materials was also put forward.
高技术有色金属新材料产品创新能力确定了行业企业的市场竞争地位。
3.
This paper analyzes the main causes of the development predicament of property insurance for home and put forward that the property insurance company s wide publicity,active marketing,production innovation and improving investment capacity are the effective ways out of development predicament.
本文分析了我国家庭财产保险发展困境的主要原因,提出产险公司大力宣传、积极营销、产品创新和提高投资能力是我国家庭财产保险走出发展困境的有效途径。
补充资料：产品创新策略
产品创新策略
产品创新策略创造、开发新产品以适应新市场需求的一种经营策略新产品不一定都指新的发明创造它包括以下四类:新发明的产品、革新后的产品、改良后的产品和新牌号的产品它能给顾客带来某种新满足和新的利益企业开发新产品可采用两种基本方式:卫向外部购买新产品的专利权或特许权.引进新技术。②自己设立研究部门，自行研究开发。这种方式的代价高昂，听以多数企业采用第一种为一式还有一些企业采用仿造策略或恢夏过去名牌产品的策略仿造策略是指企业仿造竞争者在市场匕畅销的产品。恢复过去名牌产品有时也是达到开发新产品目的的一条捷径，因为有些名牌产品虽然早已停产，但对顾客仍有吸引力，利用这些名牌，经过重新进行市场定位，就有可能再次走俏。这一策略能为企业开发新产品节约大量资金
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条