1) MICE industry marketing
会展业营销
2) exhibition marketing
会展营销
1.
This paper describes the enlightenment of foreign exhibition tourism on domestic exhibition management,exhibition marketing,exhibition service and exhibition education and points out that it is insufficient to study negative effect of exhibition tourism.
本文用文献综述的方式从会展管理、会展营销、会展服务和会展教育的角度阐述了国外会展旅游对国内的启示,并指出会展旅游对负面效应的研究不足。
2.
Exhibition marketing is a good way to develop markets.
企业参加会展能促进销售与扩大企业知名度,开展会展营销是企业开拓市场的好方法。
3.
By analysing the opportunities and challenges faced by the development of exhibition industry,this article proposes five key points of exhibition marketing personnel training,and provides some references for the development of exhibition industry.
从会展业发展面临的机遇与挑战出发,深入考察会展营销研究成果,提出会展营销人才培养的五个着重点,即:更新营销理念、熟悉专业需求、把握营销主体间关系、重视营销全过程、灵活运用营销策略,为促进会展业发展提供参考。
3) On Exhibition Marketing
浅谈会展营销
4) Convention and Exhibition Administration Enterprises
会展经营企业
1.
A Study on Marketing Tactics of Convention and Exhibition Administration Enterprises;
会展经营企业营销策略研究
5) A computer fair; a job fair.
电脑展销会;职业交流会
6) Social marketing
社会营销
1.
A Research on Social Marketing of Tourist Destination;
旅游目的地社会营销研究
2.
Research on the Social Marketing in Public Utility of China;
我国公益事业社会营销研究
3.
A model integrating network marketing and social marketing strategies
网络营销与社会营销策略组合的整合模型
补充资料：会展业
会展业：是会议产业和展览产业的合称，是市场经济条件下的产物。会展业发展到一定阶段，形成跨产业、跨区域的综合经济形态，以会展产业为中心，其他相关产业为依托，带来直接或间接经济效益和社会效益的经济活动，就是会展经济。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条