The system of automatic addressing and control of televiewing in CATV integrates with the theories about communication, software, automatization cortrol, etc, in order to automatically search for CATV terminal addressing and controlling the audience state.

In the face of increasingly competitive medium environment,mobile TV on the bus holds unique predominance with considerably enticing commercial values and broad market prospects.

With the demands for TV industry,an audience rating analyzing and predicting system is designed and realized.

After the comparison of several methods used in audience rating investigation system,the paper proposes an audience rating investigation system based on wireless sensor networks.

The bad use of positive reports lead to negative effect;the negative news reports always focus on the abnormality in society,reflect the real contradiction objectively and satisfy the diffusion right of the audience to a certain extent;in addition,the material coming from negative news reports attend to the needs of audience better,so as to gain higher audience rating.

Research on the Application of Rating Measurement to TV Media Dominant Strategy;

Popular concern for "green rating" of TV programs reveals an anxiety for the wild chase after rating of TV programs in present-day society.

Results show: ratings are on the increase year after year, which is the result of large -scale sport events; viewers are those with better education, better profession and higher income, most of whom are young males.