Using SWOT method to analyze advertising market of sci-tech periodicals in China;

In this survival competition,the advertising market is the decisive one of the most important factors.

The monopolistic equilibrium in newspaper market is obviously distinctive from that of Neoclassical theory because of the mutual interdependence of the performance of newspaper firms in circulation market and in advertisement market.

Rural area is always the advertisement market being completely left out in cold.

The article explores the development strategies for he advertisement market of sci-tech peeriodicals in meical sciences from the following aspects:the clssification of the advertisement customers,the choice for the advertisement customers and services provided for the advertisement customers.

At the same time,it aims by summarizing principles in creative television advertising to provide reference for making television advertisement.

The ultimate objective of television advertisement is to make sales successful,brand image promoted and brand value increased.

The integrative beauty in television advertisement consists chiefly of visual beauty,auditory beauty and literary beauty,each of which has features of its own.

In some native TV advertisements,however,the problem of sex discrimination has still been shown more or less.

There are different ways of covert communication in TV advertisements.

The function of TV advertisement in aesthetic education;

Current Situation of China TV Advertisement of Sports Goods Enterprises and Its Countermeasures;

Psychological Analysis of Celebrity TV Advertisement;