This paper introduces the background of the initiation of enterprise s internal market, and starting from its substantive connotation, expounds the significance of promoting enterprise s internal market.

the key of internal market management model is to establish the limited of incentive mechanism.

On the basis of a comprehensive review of Market-internalization, it was pointed that knowledge management is very useful tool to reduce the split of knowledge in the internal market, to promote the share and innovation of knowledge .

The Design of Indexes of the Degree of Firm s Intra-marketing;

The rise of intra-marketing management of enterprises needs a theoretical explanation.

Study on the Internal Market-led Management Mode of Donghuantuo Mining Branch;

The definition and theoretical basis of internal market-led management are introduced.

Application of internal marketing in quality control;

This paper discusses on that the practice of internal marketing of enterprise is the requirement of deepening reform of state- owned enterprise, the requirement for enterprise to fit in with the development of the market economy, especially the requirement of the new situation of WTO entry of China.