On the Function of Media in Community Informationization;

As a special social organization,mass media popularize to the public the policies,cultural and scientific knowledge and provide information and entertainment.

At first, literature served the spread,but with the media s changes,literature develops too.

The modem communication media of the ci poetics compared with the traditional, dif-fers greatly in both broadcasting methodology and efficiency.

On the perspectives of communication media s concept, characteristics and social functions, this paper focuses on the series changes have taken place in terms of social structures and persons social functions, and communicative means between human beings,Sports games is a form of social culture activities,and communication media has significant influences on it.

By using semeiological methods, and by analysis of lady image symbols in actual mass media, it can be observed that in present mass media there is a tendency of visualization and simplification in the processing of ladys images.

The kernel philosophy of media transmission should be concern about human existence,including concern about human existence and historical circumstances,affirmation about human dignity,value and living conditions in accordance with humanity,and pursuit for human liberation and freedom.