Schein,expatiates the core contents of traditional publishing enterprise culture,which includes: mission of the publisher,decision-making mode,evaluation and management system,image of publisher and interpersonal relationship.

Research on the strategies for applying ERP system to publishing industry;

According to the particular system of publishing industry in China and the rules of World Trade Organization, China had intended to completely open the market of book publishing at the year of 2001, and the market would reach the international level within five years.

Based on the main clues about the evolution process of strategic alliance, the paper discusses in details the stresses and leading factors of knowledge sharing at each stage, such as the formation stage, operation stage and reconfiguring stage, proposes the dominant knowledge sharing modes in different stages of strategic alliance and finally it takes the publishing industry as an example.

Thoughts on Publishing Culture from“Reading”to“Visual”;

This research takes Beijing publishing culture from Liao dynasty to the latter Qing dynasty as the research topic.

The study takes the publishing culture of Chinese University Press as the main subject.

The paper discusses the views of publication culture on the root source and solution of producing false books,from three points of the publication,the main bodies Cultural Idea,the policy and regulation culture,and the readers sychological culture,put forward the ways kf keeping false books within limits.

The aim of this study is to find the organization and job related factors that may influence the level of employee satisfaction in the reforming publishing corporations and examine the relationship between employee satisfaction and turnover intention.