The so-called channel brand positioning is "based on the television industry s macroeconomic development strategy and the scientific analysis of market environment and internal environment, to have reasonable definition of the program-constitutes, target audiences and .

The so-called channel brand positioning is "based on the television industry s macroeconomic development strategy and the scientific analysis of market environment and internal environment, to have reasonable definition of the program-constitutes, target audiences and .

Study on city MICE brand positioning of Changsha;

Research on Integrated Measurement Model of Brand Positioning;

However,there are several erroneous zones in licking into shape of individuality of it,such as the erroneous zones in brand localization,the difference between the brand individuality and brand culture,and the lasting development of brand individuality,etc.

An analysis on factors influencing brand orientation;

The brand orientation and image advertising strategy for newspaper media were introduced.

Analyzing the current situation and significance of developing agricultural logistics enterprise s brand,the paper puts forward some measures including how to build up brand sense,brand orientation,brand symbol,brand promotion and brand protection for agricultural logistics enterprise to develop their own brand.

According to the scholar s studies about conference and exhibition brand position of Chongqing,the author puts forward conference and exhibition brand position strategy,combing the environment of location,culture,touring and industrial structure in Chongqing.

Brand position is the foundation and core for brand building, and brand position measurement is the first thing for brand positioning correct.