Among them, the market-oriented degree of radio and television intermediary have had very big rise , have put to use in production degree is unceasingly mature , system is unceasingly perfect.

On the Function of Media in Community Informationization;

As a special social organization,mass media popularize to the public the policies,cultural and scientific knowledge and provide information and entertainment.

At first, literature served the spread,but with the media s changes,literature develops too.

The modem communication media of the ci poetics compared with the traditional, dif-fers greatly in both broadcasting methodology and efficiency.

On the perspectives of communication media s concept, characteristics and social functions, this paper focuses on the series changes have taken place in terms of social structures and persons social functions, and communicative means between human beings,Sports games is a form of social culture activities,and communication media has significant influences on it.