Study on Assessment of University Administration Staffs and Information System;

Consideration on the Leadership of Qualified College Students Cadres;

Building a contingent of college student leaders is of vital significance in HEIs.

This paper discusses the necessity of the application of internal marketing management theory in college student cadres management and its basic approaches with running back over the internal marketing management theories.

The purpose of this study is trying to find out the characteristics and the present conditions of college student cadres achievement motivation in a positive way, so as to arouse the chief management bureau of education, teaching staff and student cadres themse.

Taking the student union of Education and Management College of Eastern China Normal University as an example, the author points out the problems in the development of college students leaders.